Westerly School

The Westerly School brand identity project included creating a new logo and identity system for this private K-8 school in Long Beach, California. The new identity was introduced at the school's 20th anniversary celebration.

Through research, Purple Couch identified the school's core essence to be "Momentum." The school embodies attributes of being innovative, inclusive, and friendly. These attributes were influential during the design process. A dynamic lettermark logo was designed to convey the ideas of depth and dimension, the looping upright arms build momentum as they rise consecutively higher. An atmospheric pattern was developed as part of the brand tool kit. The pattern uses elements of the logo to create a sense of depth and dimension. It has been applied to everything from the stationery to banners.